Beyond the Sales Pipeline - Part 1 - Relationships Rethinking Customer Relationship Management: Beyond the Sales Pipeline The term CRM has become a misnomer. The idea of Customer Relationship Management (CRM) is often marketed as a comprehensive solut... 18 Jan 2025
Beyond the Sales Pipeline - Part 2 - Reframing From Lead Generation to Relationship Generation Traditional lead generation revolves around casting a wide net: collecting names, numbers, and email addresses with the hope that a percentage will conv... 18 Jan 2025
Beyond the Sales Pipeline - Part 3: KPIs, Metrics, and Systems Beyond the Sales Pipeline - Part 3: KPIs, Metrics, and Systems In rethinking how businesses approach customer relationships, this paper focuses on transforming theoretical concepts into actionable fra... 18 Jan 2025